The project
Navigate is the digital marketing agency for visitor attractions and destinations, working with more than 80 of the UK’s leading attractions, museums, zoos and conservation sites.
With the brand and home page designed by Rebel Lemon, Altitude designed every other page type and built the whole site on WordPress: a custom theme with LiveCanvas pages, so the Navigate team can edit any page themselves.
Behind it sits a lot of moving parts. Services and six sector pages, client stories, a new Intelligence hub of reports, briefings and articles with gated downloads and sign-ups, and Sector Initiatives with partner updates and events. Every old blog post, case study and news item was carried across with one-to-one redirects, so years of search rankings come with it.
