How Much Does a Hotel Website Cost in the UK? An Honest 2026 Guide

A professionally designed hotel website in the UK typically costs between £5,000 and £30,000+, depending on the property and the complexity of the booking integration. Most agencies won't publish numbers; we think that wastes everyone's time, so here's an honest breakdown of what you should expect to pay in 2026 — and what actually drives the price.

What does a hotel website cost by property type?

• Guesthouses and small B&Bs (£3,000–£8,000): A beautifully designed template-based build with booking engine integration, professional structure for your photography, and the essentials done properly.
• Independent and boutique hotels (£8,000–£20,000): Custom design reflecting the property's character, full booking engine integration, restaurant/spa booking where relevant, and conversion-focused UX. This is where most of our hotel work sits.
• Small groups and branded properties (£15,000–£30,000+): Multi-property architecture, brand-standard compliance, portfolio-level booking systems and more complex stakeholder requirements.

What actually drives the cost of a hotel website?

Booking engine integration is the big one — a clean link-out costs less than a deeply embedded, date-carrying integration, but converts less too. Photography is the second: if you need a shoot, budget for it, because it will do more for bookings than any feature. Then content volume (a 6-page boutique site vs 40 pages across rooms, dining, weddings and events), custom functionality like gift vouchers or multi-venue dining, and ongoing support.

Is a cheap hotel website a false economy?

Usually, yes — and here's the maths. A £2,000 website that converts poorly doesn't cost £2,000; it costs £2,000 plus every booking that leaked to OTAs at 15–25% commission. One extra direct booking a week at £150 is £7,800 a year. Hotel websites aren't a cost line; they're revenue infrastructure. When we built The Gate Aparthotel's site — brief to launch in 17 days — it became a platform for the hotel's ongoing success, supported by continuous conversion analysis and A/B testing.

What should be included in a hotel website quote?

Check every quote covers: design and build, booking engine integration and testing, mobile optimisation as standard, on-page SEO (titles, metas, structure), image optimisation, redirects from your old site, training for your team, and a defined support arrangement. If SEO or redirects are "extras", the cheap quote isn't cheap.

How much should you budget for the ongoing costs?

Beyond the build: platform hosting (Squarespace, for example, is a few hundred pounds a year), your booking engine's fees, and — for hotels serious about direct bookings — ongoing optimisation. Our longest-standing hotel clients treat the website as a managed asset, not a one-off project, and their direct booking share reflects it.

We're a specialist hotel website design agency working with everyone from independent boutiques to IHG and Accor branded properties. For a straight answer on what your property's website should cost, ask us — we'll give you a real number, not a "from" price designed to get a meeting.