Based in Manchester, Velvet is a luxury hotel. Plush but quirky, Velvet appeals to those looking for somewhere a little bit different. A place that oozes decadence and style, this indulgent hotel needed a website that reflected its unique qualities, helping it to stand out from the city’s other top accommodation.


Altitude developed an imagery-led website to draw potential guests in, highlighting the hotel’s stunning rooms and flawless attention to detail. Every room is decorated uniquely and finished to an immaculate standard: using photography that truly shows off these details throughout the website reinforces Velvet’s luxury offering and brings the hotel to life. The imagery is supported by a round and full serif font, suggesting quality and comfort: using gold as a colour for the key titles completes the upmarket feel.

To make new guests’ journey on the hotel’s website simple, quick and efficient, the website features an integrated online booking system for all rooms. Additionally, the hotel’s prestigious ‘Marco Pierre White’ restaurant also boasts an integrated booking system using OpenTable software, making the website a one-stop shop for organising the perfect stay away.


The client has reported high levels of visitors to the site and importantly high conversion rates of those visits to bookings, both for the hotel and the restaurant. The Velvet continues to enjoy strong sales throughout the year and good direct referrals, rather than having to rely heavily on external booking sites.