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Universal Music

Challenge

Swedish pop star Robyn wanted a website for her UK launch and asked Altitude to come up with a design that reflected her music style, which blends the gritty sound of American urban R&B with the sunny pop of her homeland. But the challenge didn’t end there – alongside a great look, there had to be plenty of functionality too.

Solution

Altitude produced a stunning design that not only reflected Robyn’s style, but had UK market appeal too. At the heart of the website though was the agency’s state-of-the-art Content Management System which combined hi-tech function with flexibility, delivering all the artist’s needs. The high specification site included a VIP area and fans’ forum and Altitude also made stickers for placement on the CD covers and CD inlays promoting the ringtones and downloads.

Such was the success of Altitude’s first site for Robyn in 2007, she came back for a second one. Both sites helped the artist establish herself in the UK market and gave fans the best possible interactive experience with music downloads, a facility to upload pictures from concerts and an interactive music feature.

Feedback

“Throughout the development and consultation process Altitude’s communication methods were exceptional, and they showed a keen interest to fully understand our needs and the way we wanted the site to look.”

Kelly Money – Artist Manager