London Town Hotel Group approached Altitude to assist on the website management of the brand’s Mercure hotels; Mercure Kensington, Mercure Paddington and Mercure Nottingham. Mercure Hotels offers a combination of contemporary design, comfort and impeccably serviced hotels, in a variety of sought-after areas in London and Nottingham. The company were in need of easy to use websites, conveying the beautiful design and brand of the hotels through their websites to potential and repeat customers.
Altitude took over the hosting of all three websites and introduced their intelligent content management system, simplifying the system for everyone to use, yet exuding the sophistication of the hotels. This also enables each of the hotels to update their content in four different languages. All websites are now responsive for tablet and mobile use and SEO work has been done to improve the ranking and optimisation of the websites.
Completed within three weeks, with a very short turnaround time, the Mercure Hotels websites are professional and easier to use than ever. With a simple yet sophisticated design, all three websites reflect the brand of Mercure Hotels perfectly. The next stage will be to create booking tools to make it even easier for guests when booking their stay and to focus on delivering a strategic social media strategy for the group. This is part of a move to increase the hotel group’s use of content and inbound marketing.
“We are very pleased with our new Mercure Hotels websites that Altitude Design has created for us. They gave a very quick turnaround, were professional and easy to work with at every step.”
Jalila Dghoughi – London Town Group