One of the world’s biggest brands, Coca-Cola, came knocking at Altitude’s door asking for help with a specific branding exercise for the Coke ICE project. At the heart of Coke ICE is a networked team of creative people who travel the world working in real-time with music artists to create viral marketing strategies and other marketing tools.


At the heart of Altitude’s brief in support of the ICE project was a striking brand identity and a website powered by Altitude’s Content Management System, which enabled the team to maintain a forum for post-event communications around the globe. The agency also designed t-shirts, badges, promotional cards, outdoor banners and advertising, as well as assisting with video production.

Altitude helped raise the profile of the Coke ICE project with a slick, dynamic and high quality creative package that truly reflected the brand. The high end functionality of the website also helped the project’s creators deliver a true interactive experience. Altitude’s team was also on hand to support the project in the field, travelling to top live music events including Germany’s Hurricane Festival, Funk am See in Switzerland and London’s iTunes Live.


“Altitude are decent people to work with and offer good value for money. I find the team extremely reliable and responsive to every project.”

Denzyl Feigelson – The Coca-Cola Company