Bright LLP, an award winning law firm based in Plymouth and Ivybridge, approached Altitude to bring their website forward to reflect their modern legal thinking. Their main concerns were that their previous website no longer ranked in web searches and was not user friendly, causing great difficulty for Bright LLPs potential clients to navigate. The content management system was also limited and complicated to edit and Brights Marketing Manager was keen to have a CMS created that he could update regularly and easily.
Focusing on the team at Bright LLP and their expertise, Altitude designed a website that reflected the expertise and attitude of the company. Our photographer worked with the team at Bright to take shots that reflected not just their excellent work, but their personalities.
The colour pallet of the brand of Bright LLP was changed and Altitude introduce brighter, eye catching colours that reflected the brand. The website was designed to be simple, easy to use and to navigate ensuring key messages and calls to action were prominent. The website copy was written for SEO optimisation and a new tone of voice was introduced to reflect the brand of Bright LLP.
Within 3 weeks, Bright LLP were ranking on the top pages of Google and other search engines. This in turn encouraged web traffic to the site and increased the firms client list. With new brand and responsive website undoubtedly reflecting the ethos of Bright LLP, the team at Bright were delighted with the work of the Altitude team.
“After a lengthy tender process we were pleased to instruct Altitude to build us a new website. We were delighted with the final result and it continues to be an extremely good ‘shop window’ for our company. Altitude are always very approachable and any changes or problems we can’t do do/resolve ourselves are always dealt with very promptly. I would highly recommend.”
Andrew Sewell – Bright Solicitors