Smooth Velvet

Based in Manchester, Velvet is a luxury hotel. Plush but quirky, Velvet appeals to those looking for somewhere a little bit different. Altitude developed an imagery-led website to draw potential guests in, highlighting the hotel’s stunning rooms and flawless attention to detail. The web journey is quick and efficient, featuring an integrated online booking system for rooms and the onsite brasserie.

Since working with Altitude, Velvet Hotel has reported high levels of visitors to the site and, crucially, high conversion rates of those visits to bookings, both for the hotel and the restaurant.

The Velvet continues to enjoy strong sales and impressive direct referral metrics, rather than having to rely heavily on external booking sites.