Slice a Pizza wanted to bring a fresh new concept to the UK market – selling pizza by the slice. To launch this Altitude was set the challenge of creating a unique brand, which reflected the European concept.
Working to a very tight deadline, the team were to create all marketing assets including brand identity, digital signage, interior design and of course, the website.
Altitude wanted to create a brand that was truly innovative to reflect the vision of Slice a Pizza. A brand that whilst standing the test of time, both digitally and traditionally, would be memorable, highly evolved and professional.
Using established Italian themes, Altitude has created a strong brand identity that has been used across all platforms.
The branding is strong enough to compete with well-established competitors and instill confidence in potential customers. Altitude intentionally created this brand with the growth plans of Slice a Pizza in mind.
This convincing branding has helped market Slice a Pizza to customers, and though curiosity and confidence in the branding and design, Slice a Pizza met their sales targets within the first two weeks.