To create a website that stands out from other racecourses. The website had to be full of information for visitors to the racecourse, with something for horseracing fans, beginners and everyone inbetween.
After being chosen to redesign the website in 2013, Altitude were asked to refresh the website once more to create an even cleaner site. With a clear rise in the use of mobiles to view the site through Analytics, the website was transformed to be fully responsive on both mobiles and tablets, ensuring that visitors can see all the information they need, whatever device they’re using.
The new design is even simpler to navigate than the previous design, resulting in an improved user experience. The layout is bigger, simpler and more eye-catching. The design also makes the website easier to update internally, with a greater amount of information available on the home page.