Challenge
With new brand standards in place, Holiday Inn Express needed a website and promotional material for its London –Stratford hotel that really complemented the look and reflected its status as a leading player in the sector. Altitude’s knowledge and expertise in the sector ensured the right solution.
Solution
The website design blended the corporate colours and the design also focused on ease of navigation. Features included a simple online booking tool, upcoming events section and info on booking a room via mobile phone webapp. Altitude also created a meeting and conference brochure and a TV screen display showing special offers and rates that could be easily updated by staff.
Results
Altitude’s design team got the look just right and an increase in traffic - vitally important as the hotel is situated in the heart of East London, site of the London 2012 Olympics and one of the hotel group’s key locations. With the hotel’s clients including business people as well as travellers, the brochure is also proving an invaluable tool.
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We are very pleased to have found a team of creatives to be professional, offer excellent value for money and react extremely well to tight deadlines. They helped prepare a new website reflecting a more modern, progressive image and I will have no hesitation in recommending them in the future.
Paavan Popat, Managing Director
