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Holiday Inn Express

Challenge

With new brand standards in place, several Holiday Inn Express groups needed new websites and promotional material for its hotels that really complemented the look and reflected its status as a leading player in the sector. Altitude’s knowledge and expertise in the sector ensured the right solution.

Solution

Altitude set about re-defining new Holiday Inn Express websites, giving them a fresh, modern and forward thinking appeal. The website designs for the different hotels combined a corporate signature with individual flavour and the agency also helped ensure the new brand standards were consistent across the groups in terms of promotions, digital and advertising materials.

Altitude re-designed and developed websites for several major groups including, London Inn Hotels, Sojourn Hotels, PREM Group, QN Hotels and Kennford Group. Altitude’s services also included photography, as well as creating virtual tours, mobile applications, social media, email marketing and video production.

Altitude has ensured each group and hotel is setting new brand standards for service and quality, providing a consistent experience and redefining guests’ expectations in process. More hotels are in the pipeline, but traffic to one Holiday Inn and Holiday Inn Express group has already increased by a massive 1600%. Associated PR activities has also helped to raise the hotel’s profiles for the re-brand across a variety of media platforms.

Feedback

“We are very pleased to have found a team of creatives to be professional, offer excellent value for money and react extremely well to tight deadlines. They helped prepare a new website reflecting a more modern, progressive image and I will have no hesitation in recommending them in the future.”

Paavan Popat – Holiday Inn Express