Altitude Design

Online Marketing

There are two main forms of web advertising - pay-per-click (PPC) and banner advertising.

Pay-per-click marketing on major search engines is undoubtedly infinitely more cost-effective than any other form of online advertising because you only pay if a customer clicks through to your site. By combining knowledge of keywords/phrases and an understanding of niches within your market, the conversion rate can be phenomenal. The return on the investment can be measured extremely accurately by creating a special landing page for search engine visitors coming through based on specific key phrases.

Banners have been over-used, but in certain instances on suitable websites, they can be good doorways into your website. The cost for banner advertising is somewhat larger than PPC however.

At Altitude we can manage all aspects of your online marketing campaign, using only the most effective methods to improve your web traffic.