Buying your domain name is the second most critical company decision after your company or brand ID.
Wherever possible, Altitude recommends keeping your domain name as short and sharp as possible, to maximise the chance of it being easily remembered.
If your exact company or brand has already been registered, consider using hyphens to separate words or phrases. This method may in fact be an advantage as search engines see a hyphenated URL as separate words, increasing your rankability.